Tanaya Kulkarni

UI/UX Designer
Pune, IN.

About

Results-driven UI/UX Designer with over 2 years of experience in crafting scalable digital products and enhancing user experiences. Expert in end-to-end UX processes, including user research, information architecture, and high-fidelity interface design, leveraging tools like Figma and Adobe Creative Suite. Proven ability to drive significant improvements in user engagement, conversion rates, and design-development efficiency through strategic design systems and SEO-focused content.

Work

igebra.ai
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UX Designer

Hyderabad, Telangana, India

Summary

Led comprehensive UX initiatives for igebra.ai, driving significant improvements in user engagement, conversions, and design efficiency through strategic design systems and SEO-focused content.

Highlights

Executed comprehensive competitor UX audits across 30+ usability factors, identifying critical product gaps and enhancing messaging clarity, which boosted user engagement by 30% and Click-Through Rate (CTR) by 18%.

Spearheaded a complete website rebranding and established a scalable design system in Figma, ensuring UI consistency and branding alignment, which decreased design-development gaps by 40% and accelerated delivery speed by 35%.

Designed and structured a scalable 80+ page website with intuitive information architecture and user journeys, leading to a 25% improvement in session time and a 20% reduction in bounce rate.

Developed SEO-optimized content, high-converting landing pages, and comprehensive brand assets including motion graphics, resulting in a 45% increase in organic traffic and a 22% improvement in conversions.

Peppermint Robotics
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UI/UX Design Intern

Pune, Maharashtra, India

Summary

Contributed to UI/UX design and system development for Peppermint Robotics, enhancing product consistency and user experience.

Highlights

Designed and scaled a modular design system for website and OS interfaces, utilizing reusable components to improve UI consistency by 40% and reduce design-development gaps by 35%.

Managed the end-to-end UX process for a website revamp, from initial research and information architecture to UI implementation and developer handoff, enhancing user flow and increasing engagement by 30%.

Streamlined product documentation from 120 pages to 4 optimized sheets by implementing improved content structuring and usability, achieving cost savings of ₹12,000+ per product set.

Performed competitive UX audits using 38 distinct evaluation parameters to pinpoint positioning and usability gaps, significantly improving product clarity and market differentiation.

Circle360 Brand Solutions
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UI/UX Design Intern

Pune, Maharashtra, India

Summary

Supported brand communication and lead generation efforts through diverse design projects for industrial clients.

Highlights

Designed comprehensive annual reports, brochures, and newsletters for prominent industrial brands, including Normet, enhancing corporate communication.

Developed conversion-focused Electronic Direct Mailers (EDMs) for Fluke, successfully increasing product awareness and customer engagement.

Produced impactful campaign creatives that directly contributed to lead generation growth, securing an additional 7 qualified leads.

Contributed to the development of a tactile brand experience center (DANA @ COEP), integrating physical and digital elements to create immersive user interactions.

Skills

UX Design

User Research, User Personas, Wireframing, Information Architecture, Usability, Interaction Design.

UI & Visual Design

Design Systems, Branding, Visual Design, Typography, Layout, High-Fidelity UI.

Design Tools

Figma, Adobe Creative Suite, Wix Studio, Webflow.

Web Technologies

HTML, CSS, JavaScript, Tailwind.

Strategy & Workflow

SEO Strategy, Content Structuring, Agile Workflow.

Projects

Zammit Real Estate

Summary

As a Graphic & Content Designer for Zammit Real Estate (Melbourne, Vic, Australia - Remote), provided design services focusing on brand consistency and high-converting marketing materials.